The birth of the influencer is a relatively new phenomenon in today’s social media savvy world. Ghana has plenty of representation in this area, as Ghanaian influencers continue to inspire people globally. Some of them might champion a variety of movements and positive messages, while others might simply report on showbiz news and the odd bit of gossip. Essentially, the types of influencers people can follow online is vast in terms of what they cover and the content they share.
Not every influencer is conducting themselves properly online, though, as Linus Williams recently shared in a video. As with most industries, you do get the occasional unscrupulous person who abuses their power, but on the whole, the influencers from this side of the pond offer positivity and an all-around beneficial experience to their thousands or millions of followers.
The rise of the influencer has certainly coincided with the improvements made in our smartphone devices. Social media platforms can now be housed on most modern-day devices, which, in turn, enables people to dip in and out of their Instagram or Twitter profiles whenever they get a moment. Gone are the days when people were only sending text messages or answering calls, instead conducting banking queries, playing the very best online casino games, and hanging on the words of their favourite influencers. The power some of these online personalities have is huge and, on the whole, is used in a positive manner.
With Ghanaian influencers reaching more and more people on a daily basis, here is a look at a selection of some of the biggest personalities.
With over 3.3 million followers on Instagram at the time of writing, Emelia Brobbey is clearly doing something right. Describing herself as an entertainer, humanitarian and television host, Brobbey champions positivity and strives to educate the community on a variety of important issues. Brobbey is one of the thousands of influencers in the country who are making a genuine difference.
Influencers in Ghana don’t get much bigger than Ameyaw Debrah. An entertainment and lifestyle blogger, influencer, and social media marketer, Debrah has founded his own website, which offers people insights into a variety of news. A graduate from Kwame Nkrumah University of Science and Technology with a bachelor’s degree in publishing, Debrah has a reported reach of over two million people on all of his social media profiles.
Mona Montrage’s rise has been quite phenomenal. Amassing over 3.1 million followers so far, her audience spans across the world. Generally posting about fashion, modelling, styling, celebrities, design, hair and beauty, Montrage is an instantly recognisable face in Ghana as she continues to offer her audience of millions useful tips and advice while empowering women along the way too.
In terms of promoting change, influencers arguably don’t get much bigger than Maxwell Odonkor. An entrepreneur, philanthropist, and youth activist, Odonkor tackles the issues most people ignore and is on an admirable mission to find solutions to some of Africa’s biggest problems. He’s the founder of World Inspiring Network, alongside a whole host of other work.
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A climate change ambassador and activist, Okyeame Kwame has a large following of over 2.1 million on Instagram as he continues to promote change and spread a variety of worthwhile messages with his massive community of followers. Alongside educating the masses, he also posts about music, celebrities, film, music, and books.
Other Ghanaian influencers who are continuing to inspire Africans all over the world are Angela Akua, Maxwell Pomeyie, Andy Opoku Dwomoh, Serwaa Amihere, Bismark thejoke, and Kafui Danku.